By the time the World Series came to Cobb County, Georgia, in fall 2021, the technology and expertise demonstrated by the staff orchestrating public safety couldn’t help but win the attention of Major League Baseball’s technical team. They could walk into any conference room, and with just a click, they could see dashboards with maps showing the location of security staff, live traffic, and 911 calls. They hadn’t seen dynamic data that was so accessible before. —Jennifer Lana, GIS manager at Cobb County Government Cobb County Secures World Series with Real-Time Location Technology Yet as the Atlanta Braves took control of the seven-game series the week of November 1 and county officials wanted to plan for a massive victory celebration, preparations had to be delayed. There’s a long-standing superstition in baseball that planning a celebration before the World Series concludes invites bad luck. So once Braves relief pitcher Will Smith’s 97 mph four-seam fastball was grounded out to end game six on Tuesday, November 2, ending the series, that meant officials in Cobb County had only 35 hours to organize a party for 350,000 guests. 124 The Braves Championship Celebration parade marked their win of the World Series in 2021.
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